Rooted in the lush tea fields of Nishio, Aichi Prefecture—Japan’s most celebrated matcha-growing region for over eight centuries—Aoi Seicha carries forward a legacy as rich as the tea it produces. Founded during the early Taishō era by Honda Yasutarō, the company began as a reclaimed plantation and, under generations of Honda family stewardship, blossomed into one of the defining names in Nishio tea. Its emblem, the hollyhock crest, pays homage to the family’s noble lineage, tracing back to the Honda samurai clan and their close ties to the Tokugawa Shogunate. Aoi Seicha has long balanced tradition with progress, pioneering automation in the 1930s and earning national acclaim with a first-place win at the 1955 National Tea Competition. Today, Aoi Seicha remains a standard-bearer in the world of premium matcha—respected not just for its deep roots, but for its continued dedication to quality, craftsmanship, and innovation.
